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10个谷歌Google Adwords编辑器的特色技巧

Posted 十一月 10, 2009

谷歌GoogleAdWords编辑器是Google开发的一个客户端程序：专门用于AdWords大客户的大批关键词管理。它可以简化关键字的定位和编辑工作、特定活动的查找工作、文本广告内容的剪切和粘贴工作。

用户最喜欢的十大谷歌Google Adwords编辑器功能包括：

1. Save a snapshot of your account for archiving or for sharing. Later, you can import the archive file to restore your prior account settings.
帐号/数据的归档和共享，导入导出；

2. Automatically organize your keywords into ad groups based on common themes.
根据主题自动将关键词分组；

3. Submit multiple exception requests at once.
批量提交豁免申请（ SouthGrass: 当用户编辑好的广告格式、文字不符合Google Adwords 的编辑指南时，可以向Google 提出申请要求特殊照顾，即豁免申请）；

4. Easily find and edit bids, destination URLs, and text for ads, keywords, or sites.
搜索后的快速编辑；

5. Search your account quickly. Perform simple word searches, or do an Advanced Search to find items that meet the multiple criteria that you specify.
帐号内的关键词检索：分字段检索；

6. Undelete and activate previously deleted text ads.
恢复误删关键词/广告；

7. If you need to edit your keywords or ads in a spreadsheet, copy the items to edit from the data view and paste them into a spreadsheet. Make your changes, then paste the contents of the spreadsheet directly into the appropriate Add/Update Multiple tool.
EXCEL表格管理关键词，并批量上传；

8. Make bulk changes to destination URLs using the Add/Update Multiple tools or Advanced URL Changes.
批量修改目标地址：高级替换功能；

9. Copy or cut and paste between ad groups, campaigns, or even across accounts.
分组之间的关键词黏贴/复制。甚至是跨帐号的复制/黏贴。

10. Find duplicate keywords in your account with just two clicks of your mouse.
鼠标2次点击即可找到所有的重复关键词。

文章原文：adwords.blogspot.com/2007/03/adwords-editors-top-10-favorites.html，blogspot.com的内容可以通过 MyYahoo或者GReader订阅feed阅读。

翻译作者地址：http://www.chedong.com/blog/archives/001309.html

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